UK: Sun Online and Telegraph grow traffic in August

Posted by Jean Yves Chainon on September 28, 2007 at 9:55 AM

The latest ABCe figures for national newspaper websites show that the Guardian remains well ahead in traffic. The Sun Online and the Telegraph registered the strongest growth.

The Sun grew its audience by more than 10%; from 9.4 million unique visitors in July to 10.6 million in August. It thus overtook Times Online, where numbers fell from 10.5 million in July to 10.2 million in August.

Interestingly though, the Sun Online totaled 239 million page views in August, compared to the Times Online’s 77 million.

Telegraph.co.uk also increased its traffic by nearly 10%, up to nearly 9.8 million unique visitors in August, and closing in onto the Times.

The Daily Mail and Mail on Sunday websites recorded 11.6 million unique visitors in the same period.

Guardian Unlimited is still the most-visited newspaper site in the UK, with 15.8 million unique visitors in August, slightly down from 16.1 million in July.

Source: Brand Republic