Prisa to sue Nielsen for downgraded figures

Posted by Jean Yves Chainon on September 28, 2007 at 9:33 AM

The Spanish media group Prisa, owner of El Pais, could take legal action against US-based metrics firm Nielsen Company. Prisa claims that Nielsen proceeded to an "unjustifiable downward revision" of its figures for unique visitors to www.elpais.com.

Prisa is seeking compensation for the damages caused by this decision.

"In view of Nielsen's unjustifiable downward revision of its figure for unique users of ELPAIS.com, Grupo Prisa will take legal action against the Nielsen Company in the United States and in other pertinent jurisdictions, to assert a claim for compensation for the damages caused by the decision,” Prisa said in a statement.

Prisa also said that it wished Nielsen’s procedures to be audited by independent experts.

The figures provided by Nielsen greatly influence the advertising rates that newspapers can ask from advertisers.

Source: AFP

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