“By then (2020), I very much doubt that folks in major metropolitan markets in the U.S. will wake up daily to the sound of print newspapers hitting their doorstep,” wrote Morgan, who believes “all media will be digital.”

In the US’ most tech-prone areas, perhaps, and at this point “most” sounds more accurate than “all” media.

Morgan believes that the newspaper product as we know it will no longer exist, but will be replaced by many more “large and very robust local news, information and advertising media products.”

Consumer attention will continue to fragment and news sources will follow suit. “Our news and information products won't be large, comprehensive and "averaged" for mass consumption as they are today in a newspaper,” wrote Morgan.

There will be many digital and mobile devices, which will enable users both to consume and publish information. “News and information applications and services will be more important than underlying data and news,” wrote Morgan.

“Newspaper companies are very likely not to be winners,” Morgan grimly concludes.

His vision about some of the structural changes that will occur in news consumption may be close to reality. There’s still twelve years ahead to change to make sure his prediction about newspapers is wrong, by taking these ‘trends’ into account.

Source: Online Spin through IFRA Executive News Service