US: Newspaper website readership up
Posted by Lindsay Berrigan on April 24, 2007 at 4:43 PM
According to a new Nielsen/NetRatings study, the number of people visiting US newspaper websites rose 5.3 percent during the first quarter of this year. Fifty-nine million people, or 37.6 percent of active Internet users, visited the sites.
January was a record-breaking month for US paper sites, with 3.1 billion total page views.
The Newspaper Association of America, who commissioned the study, says these are the highest figures since they began tracking visitors in 2004. This should serve as welcome news to papers worried by lowered projections for online advertising revenue after first-quarter results showed a smaller increase than anticipated.
Source: Reuters through Ifra Executive News Service
The Newspaper Association of America, who commissioned the study, says these are the highest figures since they began tracking visitors in 2004. This should serve as welcome news to papers worried by lowered projections for online advertising revenue after first-quarter results showed a smaller increase than anticipated.
Source: Reuters through Ifra Executive News Service
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