David Black, director of regional digital media said, "We'll be cross-promoting print to online and from online back into print. We launched newspaper branded sites and are focusing our strategy on print brands online.”

Trinity Mirror also plans to tap into local communities to produce content for its online regionals, and advertise on websites with brands already familiar to readers. The next papers to go online will be the Liverpool Echo and the sister paper for the Daily Post.

Further, Trinity plans to train 13 more journalists in video production, bringing the number of video trained Trinity journalists up to over 70. The company is holding workshops to look at strategy and web tools and brainstorm new techniques.

"The new templates are fantastic and will enable a lot of things. There's an unstoppable momentum online and we're part of that,” said Neil Benson, editorial director for Trinity's regionals.

Source: Hold the Front Page