New eyetrack research can help online editors
Posted by Robb Montgomery on March 14, 2007 at 2:48 PM
The online Journalism Review has a synopsis of some new eyetrack and usability research that bolsters the position that editing and designing for online is different that designing for print.
- Test subjects were in New York
- Study was conducted in 2005
- Structured story forms scored well
Usability experts Jakob Nielsen and Tara Pernice Coyne of the Nielsen/Norman Group conducted a Web site eyetracking test with 255 people in New York City And found that online stories fare better when they are tightly edited, highly structured and bullet-list driven.
Read the eyetrack study review by Laura Ruel and Nora Paul at Online Journalism Review.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewsrooms_and_journalism%2F2007%2F03%2Fnew_eyetrack_research_can_help.php&bodytext=<p><img width="200" border="0" src="http://www.editorsweblog.org/news/image6.gif" alt="image6.gif" /></p><p> </p> <p>The online Journalism Review has a synopsis of some new eyetrack and usability research that bolsters the position that editing and designing for online is different that designing for print.</p> <ul> <li>Test subjects were in New York</li> <li>Study was conducted in 2005</li> <li>Structured story forms scored well</li> </ul><p> Usability experts <strong>Jakob Nielsen</strong> and <strong>Tara Pernice Coyne</strong> of the Nielsen/Norman Group conducted a Web site eyetracking test with 255 people in New York City And found that online stories fare better when they are tightly edited, highly structured and bullet-list driven. </p><p><strong>Read the eyetrack study review by Laura Ruel and Nora Paul at <a href="http://www.ojr.org/ojr/stories/070312ruel/">Online Journalism Review.</a></strong></p>&title=New eyetrack research can help online editors){kind=link}
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