Arianna Huffington tells traditional media (how) to evolve

Posted by Jean Yves Chainon on March 21, 2007 at 11:40 AM

According to Huffington Post founder and blogger Arianna Huffington, traditional media must evolve before thy get phased out. But how?

Forget paywalls is one. "Content online has to be free," says Huffington. "Unless it's porn or financial news, don't charge for it." Although she also agrees that The New York Times is among the better placed newspapers for the transition.

Huffington also evoked the fact that traditional media are too busy chasing the ‘story of the day,’ instead of focusing on important invents and following up on them. "Mainstream media has amnesia," she says.

Huffington evoked Google’s experimenting policy, which churns out about a mere 20% success rate among the diverse ventures it delves into. Yet 20% is a high figure, and that’s what’s making Google successful in the face of change.

It supposes "acknowledging failure as a steppingstone to success," Huffington said.

Up to newspapers to lose frigid conservatism and experiment.

Source: News.com through I Want Media