US: WaPost’s ‘onBeing’, life lessons by ordinary people
The videos are shot in a close-up documentary style, shot against a white background.
"'onBeing' features extremely intimate and insightful storytelling, and we wanted to create a platform for the videos that intensified the viewing experience," said Rob Curley, vice president of product development, Washingtonpost.Newsweek Interactive.
The video player itself is top of the line: available in high or standard definition, its screen size can be adjusted instantaneously, and the videos can be sent directly to video phones or through e-mail.
"The video player we developed for the project is probably the most sophisticated on the Internet, and it will not only encourage people to watch more often, but will also enable them to share these stories with others," said Curley.
The video player should attract a new audience to washingtonpost.com, by offering a service similar to social networking sites: community interaction and coverage of ordinary individuals. Will it be successful? Probably. Does this help the Washington Post as a newspaper? It helps it in redefining its role as a newspaper.
New life-story videos will be added each Wednesday.
Source: Yahoo News
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Good point!
Page 3 remains a great marketing tool for newspapers.
In many Latin American papers it is an advertising page.
Why?
Because it´s the first ad that you will face reading the paper.
The New York Times has in page 3 the most expensive ad (Tiffany).
And let´s not forget that many quality British papers devote page 3 to the most popular "human story" of the day.
Juan is right that many quality papers in Britain devote p3 to the most readable human story of the day. But that is a long-standing tradition and I think that the switch to smaller formats may be changing it. With less space on the front page, the sequence of pages 1, 2 and 3 is often being re-thought and experimented with.
This hasn't happened much in Britain yet, but many smaller front pages elsewhere in Europe only contain a fraction of the main story. If that trend continues, the front page becomes more like the series of headlines you have on the front of a magazine. That means that p3 then becomes a second chance for a front page and may be the best place for the key story of the day. Its not hard to imagine a headline and "sell" for the strongest story on the front with the text, and perhaps the picture, on the first right-hand page inside.
Current practice tends more towards turning the front-page story and putting the rest of the text on p2. My own view is that tends to make p2 a bit squashed. If experience and research show us that people navigate smaller newspaper pages via the right-hand pages, I think papers' body language and the way we sue the first three pages will change quite radically over time.
A country that managed to `Indianise' McDonalds , forcing it to create the all- vegetarian potato pattie, McAloo Tikki, can be relied upon to give its own spin to the hoary tradition of Page 3. The term here describes an entirely different, but as seminal, a social revolution. Page Three People or P3P has become shorthand for the hedonistic party crowd, the fliterati, if you like. It's a breed you love to hate, or unabashedly aspire to. The concept springs from the Page Three introduced by the Bombay Times, with its header `Boomtown Rap' , when it launched in 1994. It featured the city's swishiest social events. It created the `celebrity'.guests. Bombay Times attracted young and women first-time newspaper readers, largely on the strength of this flashy segment, driving the circulation of the parent Times of India for much of that decade. Page Three reflected, and later propelled, the economic reforms which released urban India at least from its socialistic straitjacket. Suddenly making money and spending it were no longer clandestine; `lifestyle' became legit. Soon every paper, and then TV channel , had a P3 equivalent. Indeed, a couple of years ago a feature film was made on this phenomenon, capturing its froth, its bitchiness and its hard realities. It was called simply Page Three, indicating how firmly this concept is now rooted in the urban consciousness.
Another great PAGE 3 tradition is "La Tercera" of ABC (Madrid, Spain), that has been always one of the most influential opinion page of the Spanish press.
It is not the paper's editorial page but a full page opinion page written by columnists of the paper and outsiders (leading intelectuals, novelists, politicians, etc.)
For some people, if you have written in this page of ABC, you could mention this in your c.v. as one of the highlights of your carerrier!on page written by columnists of the paper and outsiders (leading intellectuals, novelists, politicians, etc.)
For some people, i you have written in this page of ABC (Madrid, Spain), you could mention this in your c.v. as one of the highlights of your carrier!