“It’s our first foray into user-generated conten,” said Nicholas Ascheim, Director of Entertainment, Video & Audio Products at The New York Times.

There will be little editorial guidelines. Users are free to submit footage of their choice – of their wedding if they want. The only two main editorial criteria will be length – short – and propriety.

“It s a great way for us to build our content library,” said Ascheim.

‘How We Met’ remains an experiment, in view of expanding user-generated content to the news sections. “We haven t quite figured how to do that on the news side yet,” said Ascheim.

“It’s something we want to do further down the road in other areas.”

Source: Beet.tv