UK: Observer breaks exclusive on web
Posted by Jean Yves Chainon on February 12, 2007 at 10:22 AM
For the first time ever last Thursday, The Observer published an exclusive news item midweek, on the web, instead of waiting for its Sunday print edition. An anecdotal decision, representative of the gradual switch to widespread web-first policy.
The article related to the bird flu in Suffolk, allegedly related to turkeys from a Hungarian factory (and not wild birds).
The story was published Thursday at 6:30pm on the Guardian and Observer websites, labeled an Observer exclusive and given an Observer web layout.
Web-first policies and fear of information leakage weren’t the Observer’s only reasons to break from its habits: the government was about to – and did – make a statement about the story.
"It seems crazy not to take advantage of it if the story won't hold and there's huge public interest," said Jo Revill, the Observer’s health editor.
Source: The Guardian
The story was published Thursday at 6:30pm on the Guardian and Observer websites, labeled an Observer exclusive and given an Observer web layout.
Web-first policies and fear of information leakage weren’t the Observer’s only reasons to break from its habits: the government was about to – and did – make a statement about the story.
"It seems crazy not to take advantage of it if the story won't hold and there's huge public interest," said Jo Revill, the Observer’s health editor.
Source: The Guardian
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