US: Traditional media holds onto audience

Posted by Allie Judson on December 13, 2006 at 12:47 PM

In a new study conducted by Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center shows that 68.9% of consumers depend on their local newspapers for information. According to the survey, “what’s clear is that consumers still heavily rely on traditional media for the information they need to make purchasing decisions and to consider issues.”

Source: followthemedia.com

Posted in :

• Newsrooms and Journalism

• Comments (0)
• Share
• Email
• Print
• Permalink

 Technorati  Stumbleupon  Slashdot  Reddit  Newsvine  Google Bookmarks  Furl  Facebook  Digg  Del.icio.us

0 TrackBacks

Listed below are links to blogs that reference this entry: US: Traditional media holds onto audience.

TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/4609

Leave a comment

Name

Email Address

URL

Remember personal info?

Comments (You may use HTML tags for style)

Object not found!

The requested URL was not found on this server. If you entered the URL manually please check your spelling and try again.

If you think this is a server error, please contact the webmaster.

Error 404

Object not found!

The requested URL was not found on this server. If you entered the URL manually please check your spelling and try again.

If you think this is a server error, please contact the webmaster.

Error 404