On the risks of newspaper paid-for content
Posted by Jean Yves Chainon on December 21, 2006 at 12:35 PM
Paid-for content in newspapers is a widespread practice, especially in Russia, West Africa and South Africa. Unfortunately, the choice between additional ad revenue and editorial integrity can turn out to be detrimental to journalism.
The main problem is when the paid-for content is disguised as an editorial supplement or an objective article.
“Instead of content chosen on editorial merit, and produced with editorial values, you get commercial messaging masquerading as agenda-free content,” wrote Guy Berger for Mail & Guardian.
The audience often recognizes and criticizes the content for what it is – paid-for propaganda. Research among students has shown they don’t usually make the distinction though. In any case, “if no-one knows, or gives a damn, about this kind of content in our pages, there's cause for concern,” said Berger.
If abused or effectively carried out, practices of paid-for disguised content can easily lead journalism’s mission, to inform, in the opposite direction – misinformation.
“Content driven by client interests -- even when honestly presented as such -- is not the way to win the audiences which in turn attract advertising.”
Source: Mail & Guardian
“Instead of content chosen on editorial merit, and produced with editorial values, you get commercial messaging masquerading as agenda-free content,” wrote Guy Berger for Mail & Guardian.
The audience often recognizes and criticizes the content for what it is – paid-for propaganda. Research among students has shown they don’t usually make the distinction though. In any case, “if no-one knows, or gives a damn, about this kind of content in our pages, there's cause for concern,” said Berger.
If abused or effectively carried out, practices of paid-for disguised content can easily lead journalism’s mission, to inform, in the opposite direction – misinformation.
“Content driven by client interests -- even when honestly presented as such -- is not the way to win the audiences which in turn attract advertising.”
Source: Mail & Guardian
Posted in :
0 TrackBacks
Listed below are links to blogs that reference this entry: On the risks of newspaper paid-for content.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/4649
so sorry i can't resive the bbc persian website
salam
ma dige dastrasi be site bbc persian
ra nadarim,ya 1 adrese jadid bedin lotfan,
ya be email ersal konid.
ba tashakkor.
faghat taasof mikhoram vase in adamaye kootah fekr,hamin!!!
Kiram too kooneshoon!!!
ma dige dastrasi be site bbc persian
ra nadarim,ya 1 adrese jadid bedin lotfan,
ya be email ersal konid.
ba tashakkor.
ZNE HARCHI SHIKH E BAYAD GAEED
please send to me a address can i see any websit without unknown any other visitor on site or ....
i do not know why i am so badluk.as soon as i got your website address, goverment of iran blocked it. pleas if you got this massage help me to connect you.
azadi dar iran hamineh!?
SALAM,MA DASTRESI BE SITE BBC PERSIAN NADARIM LOTFAN FILTER SHEKAN IN SITE RA BEDIDXZ.
لطفا فیلتر شکن بفرسین برا دسترسی به بی بی سی فارسی
ye filter shekan mikhastam
lotfan.
in che sarzaminiye ke azadi to shekame madaresh khafe mishe,,,,,,,
bbc persian
hi
ye filter shecan
plz
filter shekan olagh baram befrest
salam filter shekan jadid mikham
salam.lotfan filter shekan beferestit
i cant view bbc persian page
salam khaheshan 1 filter shekane top beferstin kheyli fooriye
tanks
Bi RighT Back!!