US: NY Times introduces broadsheet-like reader for online edition

Posted by Allie Judson on November 30, 2006 at 3:45 PM
Today, The New York Times has introduced a new electronic reader for its online edition. The Times hopes the new reader will help their digital publishing capabilities to continue to move forward.
Once the reader is downloaded, user’s computers will constantly align themselves with the most recent Times edition. Like the regular print edition, stories will be set up in columns. Also, readers will be able to change the type font and size and to highlight sections and to make notes in the margins.  

Through the search function, readers will be able to search stories based on key words and change between pages using arrow keys on the keyboard.   

Each page will have one add. This has already caught the attention of many advertisers including AT&T, Columbia University and Tourneau.

Source:MediaDailyNews

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