India: Percentage of Indian residents reading English online papers has risen

Posted by Allie Judson on November 30, 2006 at 2:22 PM

A recent survey by the Department of Communication and Journalism, University of Pune, found that a majority of online English edition readers are Indian residents.

According to the survey, 67% of the readers live in India, 12% live in the US, and the rest divided mainly among the UK, United Arab Emirates, Canada, and Singapore. This proves that there have been a lot of changes in online journalism within India. In 1998 a similar study found that only 10% of readers were in India.  

The survey also found that 77% of the online audience is between the ages of 21-44.

Source:I Zone

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