Ad revenues drop, Pioneeer Press cuts staff
Posted by Jean Yves Chainon on November 15, 2006 at 11:27 AM
The St. Paul Pioneer Press is seeking to eliminate 40 full-time positions because of a sharp drop in ad revenues. More and more companies target online advertising, but those online ads account for only about 5% of the paper’s total ad revenues.
Half of the layoffs at Pioneer Press should pertain to the newsroom. The paper currently employs 745 people.
It will offer its employees a number of buyouts, consisting of six months of health care coverage and two weeks of pay for each year of prior employment at the paper. In the end though, voluntary or not, employees will suffer the costs of the decreasing revenues.
Other companies rely on outsourcing to compensate for declining ad revenues. The Dispatch Printing Co. will cut 90 positions in its advertising department by April, because it contracted its ad-design process to India-based Affinity Express Inc. (also employed by Xerox Corp. Or Los Angeles Times).
Source : Pioneer Press – The Enquirer
Other companies rely on outsourcing to compensate for declining ad revenues. The Dispatch Printing Co. will cut 90 positions in its advertising department by April, because it contracted its ad-design process to India-based Affinity Express Inc. (also employed by Xerox Corp. Or Los Angeles Times).
Source : Pioneer Press – The Enquirer
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