The study's findings include:

• Local information should be a priority.  This includes databases filled with facts on local parks, restaurants, schools, medical facilities, and services.  Chat groups could also be created for citizens. "The land rush to meet local information needs has barely begun," declares the study.
• Papers can tap into niche communities with special editions for commuters, tourists, teenagers, and other groups.  These special editions would spark interest and ad revenue in the community.
• Advertising is not being utilized to its full advantage.  72% of those polled felt that papers were missing out on online advertising opportunities, such as print and online teams working together to sell ads.  Standardized pricing for online advertising is another proposal.
• Publishers must move beyond the traditional revenue model, diversifying the paper’s enterprises.  “Think like a disruptor,” encourages the study. 

The study’s bottom line is a need for diversification, thinking small to fit the needs of each community.  This advice may come as a jolt in a newspaper climate beset with the challenge of thinking global to embrace the Internet market.

Sources: AP/Business Week, Paid Content, USA Today, American Press Institute