US: Can a paper scoop itself on its website?

Posted by Rory Satran on October 6, 2006 at 11:36 AM

In the age of integrated newsrooms and convergence, the idea that a paper can scoop itself by posting a breaking story on the Internet is becoming outdated.  Donna Shaw of the American Journalism Review wonders if there are any exceptions.

The general consensus is that as papers go multimedia, they should systematically break stories on the Internet, and save the details for the print edition.  However, there are some subtleties that should not go overlooked.  Shaw reports:

  • The very notions of what “scoop” and “exclusive” mean are thrown into question with the advancement of online news.  If a paper holds onto its story until the next day, they may lose the exclusive.  
  • The Denver Post got a tip in May that Pete Coors of the eponymous beer company had been busted for driving under the influence.  Although the exclusive was almost guaranteed, the paper posted the story on the Internet at 11 a.m.  Although the writer of the story felt it was the right thing to do, the editor who received the tip, Carlos Illescas, felt they should have waited until later in the day.  Illescas was miffed that other news outlets took the story and ran with it.
  • Denver Post editor Gregory L. Moore says that when he is certain a story is exclusive he will wait for the print edition, because it is important to have fresh content in the paper.
  • Vice president of Online News Association Jonathen Dube says: "In this day and age, it would be foolish for any newspaper company to just think of itself as a 'newspaper' company and not a media company. The notion that a company like the Denver Post could 'scoop' itself is ridiculous and narrow-minded."
  • Colorado’s Rocky Mountain News did their own internal data analysis to find that Hispanic schoolchildren were catching up to whites in standardized testing.  The News broke that story in the print edition, as the data was in-house.
  • Mike Shannon, managing editor of Oklahoma City’s Oklahoman, says that breaking news is for the website and “project-type” stories should launch in the paper.
  • One ultra-integrated Tampa newsroom includes the Tampa Tribune, NBC affiliate WFLA-TV, Spanish-language website CENTROtampa.com, and TBO.com.  Editors are told to report the story on the “first available platform.”



Many journalists are worried that if a breaking story runs on the website first, no credit is given for the scoop.  This is a valid concern, and sometimes true.  But often a newspaper’s site will benefit greatly from putting an exclusive on the web, gaining site traffic and publicity for the paper.

Source: American Journalism Review











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