At a moment when Internet revenue is up for the Times (by almost $20 million in the second quarter), Nisenholtz is optimistic about the state of digital affairs.  A rundown of the interview:

• Nisenholtz pinpoints the positive turnaround of web business to early 2005: "the executive committee of the company created a strategy that said we're in the business of convening communities here; we're not just in the business of pushing information at people."  Among the changes to follow included the purchase of About.com for $410m, the beginning of newsroom integration, the first Times blogs and podcasts, and the launch of TimesSelect.
• Of About.com, Nisenholtz says the service "is blowing the doors off the business," rising 63% in profits in the past year.
• In terms of the oft-criticized TimesSelect, 190,000 Web-only subscribers in June were paying $49.95 per year, resulting in $9.5m in yearly profit.
• The median online age of Times readers is 44/45 years old, so the digital team must ensure that the technological advances are simple to understand.
• In July the company launched MyTimes for 5,000 users, allowing readers to customize their NYT homepage.
• Integration is a reality for Times journalists.  “The signal change of the past 18 months is that there are no pure print people left,” says Nisenholtz.

Does all this Internet frenzy at the Times signal an abandon of the classic print paper that the paper has built its name upon?  Says Nisenholtz: "We expect the print side of the business to continue to grow.  We just expect the digital side of the business to grow much faster."  This goes without saying, given the magnitude of changes underway on the paper’s website.  The advancements of the print edition are paltry in comparison: a jagged right edge that no one will notice, a minuscule adjustment in paper size.

Source: Business 2.0/CNNmoney.com