Business weekly shifts towards Web
Posted by John Burke on October 19, 2006 at 3:53 PM
The American Business Week, a publication already known for its digital innovations being one of the first to post reader comments under articles, is focusing even more on the Web. The world's largest business magazine published 46% of its exclusive material on the Web this year, a jump of 13% from the 2005.
The increase in content is reflected by a rise in readership to 7.1 million unique visitors and 50 million page views, and online ad revenue, up 61% and which now composes 13% of all ad income.
Said Stephen Adler, the weekly's e-i-c who earned his job by stressing the importance of online, "There is no question people need reliable and accurate business information. I want BusinessWeek to be in a position not to care too much if they want it in print, online or on mobile devices."
Source: Financial Times
Posted in :
0 TrackBacks
Listed below are links to blogs that reference this entry: Business weekly shifts towards Web.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/1139
What's more promising is the part where they say they'll add more staff. The Record's newsroom has been slashed and burned in the past few years, so if nothing else, at least it'll be good to see their coverage improve.
I've seen the prototype they've shopped around to advertisers, and it's better than anything that's being published in the Capital Region now. It's clear they're not just switching to a smaller size, but changing the way they report and present the news to be more reader-focused. They're also adding color comics and making the whole thing a more fun, more interesting read. That's what I think will make it successful.