US: The "perfect storm" of continued decline
Posted by John Burke on August 29, 2006 at 9:14 AM
E-consultancy reports that the latest study by Outsell analysts has determined that a "perfect storm" of falling circulations, waning print advertising and the increasing popularity of online news will plunge American newspapers into a $20 billion hole by 2010.
Circulation will accelerate over the next few years and by 2010 could fall as much as 19.5%. Growing online revenues will not compensate for this loss.
Analyst Ken Doctor said, "The estimated shortfall is even larger than newspaper executives have acknowledged. The business of news faces an unprecedented transformation as these trends likely accelerate over the next five years.”
Source: e-consultancy
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"Paying the mobile consumer creates a healthy system that will spread by word of mouth among the public, theoretically extending news reporting to everyone."
I guess this means we have countless programs like America's Funniest Phone Videos to look forward to in the future.
"...mobile news will change the editorial process: the key to mobile news is to create volume first and edit the content later."
Please explain "create volume" to me. Are you saying that unverified, scandalous material guaranteed to generate a high volume of readers will go to air/press without its being vetted until later? Won't that entirely destroy the faith people have that newspapers at least have some semblance of verity?