New Editorial Concepts from the World Association of
Posted by John Burke on August 1, 2006 at 4:22 PM
A new guide to help newspapers better understand their audiences and provide them with compelling content through innovative print and digital delivery has just been published by the World Association of Newspapers. "New Editorial Concepts", from WAN's Shaping the Future of the Newspaper project, examines how newspaper companies worldwide are researching their audiences and using the results to provide readers with information they want, when they want it, through a variety of media.
"Newspaper companies are expanding their content delivery by first researching their audiences, then using the findings to reposition themselves more effectively in the new media landscape," says the report, available exclusively to WAN members. "Around the globe, media companies are discovering significant shifts in the way audiences spend time with various media, in media multitasking, in attitudes about traditional media, and in the desire to publish themselves, with or without the cooperation of traditional media."
The report, the third in an annual series of six Strategy Reports from the Shaping the Future of the Newspaper project, examines several trends that are influencing newsrooms everywhere:
- The explosion of participative journalism, or community-generated content;
- The rise of audience research by media companies to learn new patterns of media usage;
- The proliferation of personalised news delivered online and on mobile devices;
- The reorganisation of newsrooms optimised for audience focus;
- The development of new forms of storytelling geared toward new audiences and new channels;
- The growth of audience-focused news judgment and multimedia news judgment.
Using case studies, the report explores: audience research techniques; new workflows for the 24-hour newsroom; the use of new delivery channels including podcasting, video, RSS feeds, news aggregators and social networking sites; new storytelling approaches; publishing consumer-generated news and information; and much more.
The table of contents and executive summary are available at http://www.wan-press.org/article11168.html.
The SFN project, which WAN conducts with five strategic business partners, identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world.
The "New Editorial Concepts" report and the five other Strategy Reports in the 2006 series -- New Revenue Strategies, Digital Classifieds, Outsourcing, Advertising Science, and Pricing Strategies -- are available exclusively to WAN members. More about the project, and the benefits, can be found at http://www.futureofthenewspaper.com.
In addition to the annual strategy reports, SFN provides WAN members with a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.
WAN conducts the SFN project with support from five international partners -- PubliGroupe, the Swiss-based international advertising and promotion group; MAN Roland, a leading company for newspaper production systems; UPM-Kymmene, one of the world's leading printing paper producers; Telenor, the leading Norwegian telecommunications, IT and media group; and Samsung Electronics, a global leader in semiconductor, telecommunication, and digital convergence technology.
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
The report, the third in an annual series of six Strategy Reports from the Shaping the Future of the Newspaper project, examines several trends that are influencing newsrooms everywhere:
- The explosion of participative journalism, or community-generated content;
- The rise of audience research by media companies to learn new patterns of media usage;
- The proliferation of personalised news delivered online and on mobile devices;
- The reorganisation of newsrooms optimised for audience focus;
- The development of new forms of storytelling geared toward new audiences and new channels;
- The growth of audience-focused news judgment and multimedia news judgment.
Using case studies, the report explores: audience research techniques; new workflows for the 24-hour newsroom; the use of new delivery channels including podcasting, video, RSS feeds, news aggregators and social networking sites; new storytelling approaches; publishing consumer-generated news and information; and much more.
The table of contents and executive summary are available at http://www.wan-press.org/article11168.html.
The SFN project, which WAN conducts with five strategic business partners, identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world.
The "New Editorial Concepts" report and the five other Strategy Reports in the 2006 series -- New Revenue Strategies, Digital Classifieds, Outsourcing, Advertising Science, and Pricing Strategies -- are available exclusively to WAN members. More about the project, and the benefits, can be found at http://www.futureofthenewspaper.com.
In addition to the annual strategy reports, SFN provides WAN members with a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.
WAN conducts the SFN project with support from five international partners -- PubliGroupe, the Swiss-based international advertising and promotion group; MAN Roland, a leading company for newspaper production systems; UPM-Kymmene, one of the world's leading printing paper producers; Telenor, the leading Norwegian telecommunications, IT and media group; and Samsung Electronics, a global leader in semiconductor, telecommunication, and digital convergence technology.
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
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