"Sports journalism, actually journalism in general, is in a state of paralysis. Two things that have been constant companions in journalism through the years, have split apart.

"The first thing is reporting, getting out the news. The second is telling good stories, interpreting the news. They once went hand in hand -- news and writing. Now the first one is out and about before the second one can get its coat off.

"Getting information to consumers has become a race. And it's a race that newspapers, by definition, are losing."

So instead of repeating the same news in the next day's print edition, Bowers realized that newsrooms needed to tell the story behind the news. Journalists must find the information that the public wants to know and give "depth. Perception. Interpretation."

Said bower, "The truth is, newspapers are in a particularly good position to play this new game. They just haven't realized it yet." 

Source: Editor & Publisher