Media poll on trust

Posted by Diana Epstein on May 3, 2006 at 4:37 PM
A recent international poll reveals that people around the world trust the media more than they trust their governments. The poll, conducted by the organization Globescan with the BBC, Reuters and US think tank The Media Center, spanned 10 countries and some 10,230 people asking them opinions on the media on issues of trust.

On media and the government:

  • On average 61% said they trusted the media, compared to 52% who believed their government's explanations.
  • Results varied across the range of countries surveyed.
    • Trust in journalists was highest in Nigeria (88%, with 34% trusting the government), Indonesia (86% v 71%), India (82% v 66%) and Egypt (74%; government question not asked).
    • Only in three countries did governments score higher than the media. In the US, 67% said they trusted the government compared with 59% prepared to put their trust in the media.
    • In the UK 51% trusted their government (media 47%) and in Germany 48% trusted officials (media 43%).
    • The three other countries surveyed were Russia, South Korea and Brazil, where just 30% said they trusted the government version of events.


However, the survey suggests that retaining trust is getting harder but overall levels of trust in the media have risen in the past four years, the poll suggests.

Other findings:

  • News sources:
    • Almost three-quarters of people (72%) said they followed the news closely every day, with national TV (82%) and national or regional newspapers (75%) the most trusted news outlets, according to the poll.
    • Online news sources were the first choice among 19% of 18-24 year-olds, compared to just 3% of those aged 55-64.
    • Some 77% prefer to check several news sources rather than simply rely on one, a habit particularly evident online.
  • Blogs:
    • Blogs are among the online sources that people are consulting, although few place ultimate trust in their content: 25% said they trusted blogs, with almost the same number (23%) distrusting them.
    • Just 3% of all respondents said blogs were their main news source. The only exception to this trend was in South Korea (17%), where online news is highly popular.
  • Younger web brands were also shown to have won significant public trust: Google (30%), Yahoo! (28%) and Microsoft/MSN (27%).

Source: BBC

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