Much ado about blogging
CNN Money lists 'blog editor' as one of seven trendy jobs:
“’Blogging’ is not only starting to creep into people's job descriptions, but recruiters are starting to see blog-related job listings. One on Monster.com seeks a blog editor ‘to manage and moderate blogs for clients and to write for the company blog on PR and new media topics.’”
Boston.com is highly in favor of blogs and lists 8 ways they can be used:
Blogging creates a network.
Blogging can get you a job
Blogging is great training
Blogging helps you move up quickly
Blogging makes self-employment easier
Blogging provides more opportunities
Blogging could be your big break
Blogging makes the world a better place
Search Engine Watch reviews a new blog searcher called Sphere:
"’Part of the reason people do blog search is because they want to discover blogs, not just posts,’ said (Sphere co-founder Steve Nieker).
"’Once you've discovered good blog content it's like a drug,’ said Tony Conrad, Sphere CEO.
“Sphere takes a new approach to blog search, looking at three critical variables to understand both individual blog posts and the nature of the blog they appear on. As with web search, Sphere attempts to understand link structures—who's linking to whom, and what are the quality of the links. Crucial to this analysis is an attempt to understand who's starting or leading discussions in contrast to those bloggers who are simply commenting on existing conversations.
"Sphere also looks at meta data—things like posting frequency, lengths of postings, and other non-keyword related data.
"And finally, Sphere's algorithm content does some heavy lifting with semantic analysis of blog postings. ‘It's the hard part, and most important piece of the secret sauce,’ (said Nieker).”
ClickZ splits up the blogosphere:
"There are multiple blogospheres," suggested Blogads CEO Henry Copeland. "These people actually run in packs and the packs have very distinct characteristics."
The article goes on to divide the blogosphere into four categories: Political, gossip, mom and music. It then lists the demographics for each which pretty much turn out to be what one would expect: for instance, males make up most of the visitors to political and music blogs while females visit gossip and ‘mom’ sites.
A columnist at the Philly Inquirer says blogs can be useful, but overall proclaims, “Blog, humbug!”
“(Blogs) elevate analysis over news-gathering; they value speed over judiciousness; and they encourage the practice of journalism to turn in on itself, to tend ever more toward navel-gazing.
“But the biggest evil of blogs is that first flaw, blogging's original sin: the discounting of news-gathering in favor of news analysis. Bloggers are forever telling us how easy journalism is, yet very few of them have ever really practiced it. Sure, they may have written opinion pieces that compare favorably to the work of Molly Ivins or Ann Coulter, but opinion writing is a tiny - and let's be honest, inconsequential - corner of the journalism world. Real journalism - the practice of adding to the store of public knowledge by reporting news - is a difficult, thankless, and often unpleasant task. Bloggers want no part of it.”
Frank Barnako at MarketWatch, who’s column recently turned into a blog, writes that the blogosphere is losing some of its most influential members:
“Some of the early adopters are leaving the blog building.
“Dave Winer says he'll stop posting before the end of the year. ‘I want some privacy, I want to matter less, so I can retool,’ he wrote.
“Robert Scoble of Microsoft Corp. went on vacation; his blog was written by a stand-in while he was gone. Scoble says time off taught him he needs ‘balance.’ He's begun to think about ‘things that aren't blogs or news feeds’."
Sources: CNN Money, Boston.com, Search Engine Watch, ClickZ, Philly Inquirer, Frank Barnako's Internet Daily Newsletter
0 TrackBacks
Listed below are links to blogs that reference this entry: Much ado about blogging.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/947







When it is said:
"But the biggest evil of blogs is that first flaw, blogging's original sin: the discounting of news-gathering in favor of news analysis."
This is one of the reasons people have been rejecting the media 'priesthood' as they have stopped news-gathering and have attempted to create the news.
Bloggers hate this contrived, pretend life, and expose it for what it is. All their whining about it won't change the way things are going.