Emmott said that the Economist's growth over the years came from a "big niche" of "better educated than ever" readers interested in global affairs and international business. 

"I think we have been left a bit of space," said Emmott. "(Dailies) have had a hard task of how to deal with and preserve a mass market in an age when their market has been eroded by television on the one hand and the internet on the other.

"But I think they have left us some space by continuing to play in the mass, almost entertainment market. Very few have come in our direction of analysis. There's a choice - more entertainment or more information, and the numbers that have taken the more information route are very few."

Source: The Guardian