UK: The Daily Telegraph hires podcast editor
Posted by Dominique Lewis Tuohy on December 14, 2005 at 3:03 PM
Guy Ruddle, former BBC Radio 5 presenter, has been hired by The Daily Telegraph as podcast editor. The paper claims the creation of this position is a first for a UK national paper. Ruddle is to take up his position in January, with the objective of expanding the podcasting service (launched last month) the paper currently offers.
Ruddle commented on the new Telegraph initiative saying, "This is a fantastic opportunity - one where I hope to be setting new standards for others to follow."
Source: MediaGuardian
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This is becomings quite a trend. We've worked with several print publications that have made the jump to audio and they all seem to love it. The journalists who long for the days when they ran a show on their college radio stations seem to quickly volunteer to get involved. One of the most fascinating issues is to think about is finding more dynamic ways to tell a story using this medium. For example, it's great to do interviews but the interview style for a podcast must be significantly different then it would be for print. We just launched a new publication called the Podcast Media Mixer to share our experiences.
Podcasting is only months old but the change in its complexion is as rapid as its emergence. At first dominated by home amateurs and a few polished hopefuls, large media with ready audio and then video material jumped in fast, almost swamping those early amateurs out of the pool. Now as a commercial edge begins to establish itself print media are finding that turning their material into audio has become so much simpler. The best tools and standards are yet to establish themselves. For example as (I hope a polished) amateur podcaster, I have rich reporting tools, but can't yet tell how much of my audience is domestic and how much world-wide. Check-out my audio word-a-day at www.podictionary.com
Podcasting is virtually a requirement if today's newspapers, both local and national, want to stay relevant with their audiences. With that said, newspapers cannot afford to delay implementing this type of outreach due to the inherent complexities of producing a podcast series. While the article references the 'ease' of developing a podcast, it is important to keep in mind that adopting a podcasting strategy adds a new dynamic and added level of production, coordination, and publishing for these entities. In all reality, to be done correctly a comprehensive podcast strategy, much like any other type of outreach, requires specific knowledge for success. In this case, there needs to be high-level knowledge of audio production, content development, and technical aspects of publishing such a series.
As CityCast Media provides these types of solutions and we would be happy to discuss various strategies with any of your readers.
Jason Cohen
CityCast Media, LLC.
Modern Media Solutions
http://www.citycastmedia.com