Germany: Redesign for Südkurier

Posted by Helena Humphrey on March 3, 2010 at 6:06 PM

Yesterday German daily Südkurier unveiled its redesign produced in conjunction with Garcia Media over a period of 18 months following extensive market research, new business has reported. It has also launched its own iPhone app.

The newspaper, now entirely in colour and compact Berliner format, is printed off the new Cortina compact waterless offset presses that are said to be "greener, leaner and more cost-effective", which one would hope considering they cost 30 million euros.

The newspaper also underwent a reorganisation of content flow, aiming to achieve a clearer layout and improved structure, which Garcia calls "a classic look inspired by German elegance" with a five-column grid.

Südkurier is primarily a subscription-based daily, based in Konstanz, and produced in 17 local editions. It has a largely consistent following of 132000 subscribers.

Of the redesign, Publisher of Südkurier Rainer Wiesner said:

"We are really proud about our results. The new Südkurier is elegant and well organized, but it is also more lively and highly readable. Content remains at the high journalistic level to which our readers are accustomed. Together, the new packaging, smaller format, bright color, give this Südkurier a lot to look forward to."

Only two editions of the 17 in this new format are so far available, so it will remain to be seen whether readers are similarly enthusiastic about the new offering.

Sources: new business, Garcia Media