Telegraph.co.uk tightens focus: content, commerce, clubs
Posted by Emma Heald on February 4, 2010 at 10:28 AM
Like most content creators, the Telegraph Media Group has always
focused on increasing Web traffic by directing a maximum number of
users to its Web site, Telegraph.co.uk, thereby increasing digital
revenues through advertising. But times are changing, online ad revenue
isn't enough, and TMG has come up with a new plan.
TMG's digital editor, Edward Roussel, told MediaGuardian today that the publisher will stop chasing everyone and instead focus on the "three Cs": content, commerce and clubs, with the hope of building a more sustainable business model.
For more on this story, please see our sister publication www.sfnblog.com
TMG's digital editor, Edward Roussel, told MediaGuardian today that the publisher will stop chasing everyone and instead focus on the "three Cs": content, commerce and clubs, with the hope of building a more sustainable business model.
For more on this story, please see our sister publication www.sfnblog.com
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