Survey: Almost half of Google News users don't go to news sites

Forty-four percent of people using Google News said they only scan the headlines and don't actually go on to the news sites themselves, according to a survey of online U.S. news consumers by research firm Outsell, paidContent reported today. And the more a user checks the news on Google News - "power news users," or those who checks more than twice daily -  the less likely they are to click on a news link.

This study is expected to "provide further ammunition" to content creators who charge aggregators with not sharing ad revenue they make on providing links to news articles, Agence France-Presse noted.

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