Kinsley: Shorter news stories = more readers?
Posted by Emma Heald on January 7, 2010 at 2:36 PM
One of the reasons readers are trading online for print that is rarely discussed is that newspaper stories are too long, while online articles are more to-the-point, Michael Kinsley argues in the Atlantic this week.
His reasoning? "Context," which newspapers pride themselves on providing, has become "an invitation to hype," causing readers to go elsewhere to just get the facts. Shorter, more concise articles could cause a boost in print sales, but existing mandatory newsroom rules to give more context may be hurting print, he writes in his column.
His reasoning? "Context," which newspapers pride themselves on providing, has become "an invitation to hype," causing readers to go elsewhere to just get the facts. Shorter, more concise articles could cause a boost in print sales, but existing mandatory newsroom rules to give more context may be hurting print, he writes in his column.
For more on this story, please see our sister publication, www.sfnblog.com
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