Mecom posts ad revenue decline
Posted by Nestor Bailly on November 17, 2009 at 3:05 PM
Mecom, a Europe-wide 'content and consumer business' under David Montgomery, reported an 18% fall in advertising revenue in the four months preceding November. The company owns over 300 newspapers and claims a readership of 20 million per week.This fall marks an improvement from the 22% fall in the first six months of this year. Meanwhile, circulation revenues across Poland, Denmark and Norway were up 2% due to continued circulation and increased prices.
Management will continue cost-cutting measures, which have so far saved 11% on total costs since last year. The company claims that 'cost management' is an effective mitigation against declining ad revenues.
Source: MediaGuardian
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2009%2F11%2Fmecom_posts_ad_revenue_decline.php&bodytext=<b><form mt:asset-id="4432" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/mecom_logo.gif"><img alt="mecom_logo.gif" src="http://www.editorsweblog.org/assets_c/2009/11/mecom_logo-thumb-200x31-4432.gif" width="200" height="40" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></form><a href="http://www.mecom.co.uk/">Mecom</a></b>, a Europe-wide 'content and consumer business' under <b>David Montgomery</b>, reported an 18% fall in advertising revenue in the four months preceding November. The company owns over 300 newspapers and claims a readership of 20 million per week.<div><br /></div><div>This fall marks an improvement from the 22% fall in the first six months of this year. Meanwhile, circulation revenues across Poland, Denmark and Norway were up 2% due to continued circulation and increased prices. </div><div><br /></div><div>Management will continue cost-cutting measures, which have so far saved 11% on total costs since last year. The company claims that 'cost management' is an effective mitigation against declining ad revenues.</div><div><br /></div><div>Source: <a href="http://www.guardian.co.uk/media/2009/nov/17/mecom-ad-revenue-down">MediaGuardian</a></div>&title=Mecom posts ad revenue decline){kind=link}
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