Bangor Daily News launches free weekly newspaper the Midcoast Beacon
Posted by Helena Deards on May 13, 2009 at 10:09 AM
The Bangor Daily News has announced its intention to launch a free weekly newspaper from May 21st. Entitled the Midcoast Beacon, the publication is based on a Bangor-based paper called the Weekly, also published by the News. It aims to target 43,000 Maine residents and businesses via post, and will also have an online component.
Executive editor of the News, Mark Woodward, explained that the Beacon is "designed to reach a broad audience in a targeted geographic area". Given the current well-publicised struggles of the US industry, the launch of the Beacon could be seen as a very small light at the end of the tunnel.
Source: Editor & Publisher
Executive editor of the News, Mark Woodward, explained that the Beacon is "designed to reach a broad audience in a targeted geographic area". Given the current well-publicised struggles of the US industry, the launch of the Beacon could be seen as a very small light at the end of the tunnel.
Source: Editor & Publisher
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