Johnston Press to create online editions of regional titles
Posted by Marion Geiger on March 24, 2009 at 9:40 AM
Johnston Press made a two-year deal with PageSuit, a software development company that creates digital editions of publications, to establish e-editions of all their regional titles.
The move should increase ad revenue and online readership for the company. Digital director for Johnston Press Commercial, Chris Babyode said in a press release from PageSuite that "Local and national advertisers will benefit through direct links to their websites, be able to track ad performance and reader behaviour, plus significantly increase their online audience by targeting readers more effectively." In the last year, Johnston Press underwent 1,110 job cuts and the largest decrease in ad revenue in its history.
Source: journalism.co.uk
The move should increase ad revenue and online readership for the company. Digital director for Johnston Press Commercial, Chris Babyode said in a press release from PageSuite that "Local and national advertisers will benefit through direct links to their websites, be able to track ad performance and reader behaviour, plus significantly increase their online audience by targeting readers more effectively." In the last year, Johnston Press underwent 1,110 job cuts and the largest decrease in ad revenue in its history.
Source: journalism.co.uk
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