E-commerce: possibility for monetizing online papers?
Posted by Marion Geiger on March 25, 2009 at 4:18 PM
Since the internet overtook print, the ongoing discussion has been how to monetize online publications. One idea that has taken off for French media groups is e-commerce.
The New York Times recently updated their e-commerce website www.nytsyn.com, where they sell content like photos and articles. However, several French media companies are looking at marketing all kinds of products for target audiences.
Elle magazine already sells products through Elle Passions, an "online boutique". "We look at our magazines like brands" said Fabrice Plaquevent, in charge of licensing at Lagardère (owns Elle). The French media group just signed a deal with Sumitomo, a leader in online commerce, and hopes to sell products and services such as fitness coaching for their Psychologies and Doctissimo publications.
Prisma is also looking at selling vacations on their Femme Actuelle website. This may be one solution for now, but Phillipe Jannet, CEO of Monde interactif says "we still don't have a simple enough form of payment on the Web".
Source: Le Monde
The New York Times recently updated their e-commerce website www.nytsyn.com, where they sell content like photos and articles. However, several French media companies are looking at marketing all kinds of products for target audiences.
Elle magazine already sells products through Elle Passions, an "online boutique". "We look at our magazines like brands" said Fabrice Plaquevent, in charge of licensing at Lagardère (owns Elle). The French media group just signed a deal with Sumitomo, a leader in online commerce, and hopes to sell products and services such as fitness coaching for their Psychologies and Doctissimo publications. Prisma is also looking at selling vacations on their Femme Actuelle website. This may be one solution for now, but Phillipe Jannet, CEO of Monde interactif says "we still don't have a simple enough form of payment on the Web".Source: Le Monde
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2009%2F03%2Fe-commerce_one_way_to_start_monetizing_p.php&bodytext=Since the internet overtook print, the ongoing discussion has been how to monetize online publications. One idea that has taken off for French media groups is e-commerce. <br /><br />The <i>New York Times</i> <a href="http://www.editorsweblog.org/newspaper/2009/02/new_york_times_revamps_syndication_websi.php">recently updated</a> their e-commerce website <a href="http://www.nytsyn.com/">www.nytsyn.com</a>, where they sell content like photos and articles. However, several French media companies are looking at marketing all kinds of products for target audiences. <br /><br /><form contenteditable="false" mt:asset-id="2300" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="elle.jpg" src="http://www.editorsweblog.org/elle.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="197" width="150" /></form><i>Elle</i> magazine already sells products through <i>Elle Passions</i>, an "online boutique". "We look at our magazines like brands" said <b>Fabrice Plaquevent</b>, in charge of licensing at <b>Lagardère</b> (owns <i>Elle</i>). The French media group just signed a deal with <b>Sumitomo</b>, a leader in online commerce, and hopes to sell products and services such as fitness coaching for their <i>Psychologies</i> and <i>Doctissimo</i> publications.<form contenteditable="false" mt:asset-id="2301" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="psychologies.jpg" src="http://www.editorsweblog.org/psychologies.jpg" class="mt-image-right" style="margin: 0pt 0pt 20px 20px; float: right;" height="195" width="152" /></form> <b>Prisma</b> is also looking at selling vacations on their <i>Femme Actuelle</i> website. This may be one solution for now, but <b>Phillipe Jannet</b>, CEO of Monde interactif says "we still don't have a simple enough form of payment on the Web".<br /><br />Source: <a href="http://www.lemonde.fr/technologies/article/2009/03/24/les-journaux-cherchent-le-moyen-de-faire-payer-leur-contenu-sur-internet_1171946_651865.html#ens_id=1172015">Le Monde</a><br /> &title=E-commerce: possibility for monetizing online papers?){kind=link}
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