A group of newspaper executives have heard enough talk about the apparent imminent demise of the printed press, and have launched
www.newspaperproject.org to let the world know that it's really not that bad. The aim is to dispel the popular belief that newspapers are in crisis and no longer needed, and to fight back against their misrepresentation in the press itself.
Editor & Publisher's
William Ketter is a most definite
advocate of the campaign, which begins advertising today, both in print and online. He explains that nearly all media reports portray the printed press struggling to stay afloat in an online age, but states that "this wrongheaded perception stems from the economic recession that's affected all advertising-based businesses, and from the myth that newspapers no longer attract the public support they once enjoyed. But the biggest contributing factor to the distorted picture of the industry's condition just might be us"
