Results matching “advertising revenue covers payche”
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Could an iTunes model for news content be the solution?
Posted by Lauren Drablier on January 13, 2009 at 11:46 AM
Online advertising revenue covers paychecks at the LA Times
Posted by Emma Heald on January 12, 2009 at 10:06 AM
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![Digg](http://digg.com/submit?phase=2&&url=http://www.editorsweblog.org/multimedia/2009/01/could_an_itunes_model_for_news_content_b.php&bodytext=As newspapers struggle to sell their content, which in most cases can be found online for free, <b>David Carr</b> of <a href="http://www.nytimes.com/"><i>The New York Times</i></a> asks why the news industry as not followed <b>Apple's</b> model for <b>iTunes</b>. <br /><br /><form mt:asset-id="1896" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/itunes-scrn.jpg"><img alt="itunes-scrn.jpg" src="http://www.editorsweblog.org/itunes-scrn-thumb-180x139.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="139" width="180" /></a></form>The iTunes online music store sold more than 2.4 billion tracks last year, according to the <a href="http://www.nytimes.com/2009/01/12/business/media/12carr.html?_r=2&ref=business">NYT</a>. The most important thing to retain from this number, according to Carr, is that "Apple has been able to charge for content in the first place," even though music can be downloaded for free online (illegally, of course).<br /> <div><br /></div>&title=Could an <b>iTunes</b> model for news content be the solution?){kind=link}