France: Free paper Direct launched in Nice
Posted by Lauren Drablier on January 6, 2009 at 9:49 AM
Bolloré Group has launched the third edition of free daily Direct in Nice according to Newspaper Innovation. The paper's initial circulation will be 35,000.
In addition, the Paris edition, Direct Matin, will increase in circulation by 50,000 copies to 500,000. New editions of the freesheet are also planned for the cities of Toulouse and Strasbourg.
In addition, the Paris edition, Direct Matin, will increase in circulation by 50,000 copies to 500,000. New editions of the freesheet are also planned for the cities of Toulouse and Strasbourg.
With the new editions, Direct will become France's largest free daily, ahead of Metro and 20 Minutes. While many predict the decline of free papers, the French market seems to be thriving.
Source: Newspaper Innovation
Source: Newspaper Innovation
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2009%2F01%2Ffrance_free_paper_direct_launched_in_nic.php&bodytext=<a href="http://www.bollore.com/"><b>Bolloré Group</b></a> has launched the third edition of free daily <i>Direct</i> in Nice according to <a href="http://www.newspaperinnovation.com/index.php/2009/01/06/direct-nice-launched/"><b>Newspaper Innovation</b></a>. The paper's initial circulation will be 35,000.<br /><br /><form mt:asset-id="1759" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/Capture_203.jpg"><img alt="Capture_203.jpg" src="http://www.editorsweblog.org/Capture_203-thumb-160x219.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="219" width="160" /></a></form> In addition, the Paris edition, <a href="http://directmatin.directmedia.fr/v1/Pages-Accueil/Default-DirectMatin.aspx?Theme=DirectMatin"><i>Direct Matin</i></a>, will increase in circulation by 50,000 copies to 500,000. New editions of the freesheet are also planned for the cities of Toulouse and Strasbourg.<br /> <div><br /></div>&title=France: Free paper <b><i>Direct</b></i> launched in Nice){kind=link}
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