India: English daily launches new edition
Posted by Emma Heald on December 19, 2008 at 5:04 PM
DNA, an English language daily from Diligent Media whose slogan is "Read the World", has
launched its sixth edition in Bengaluru.
It will be competing directly with The Times of India, as well as five
other English papers.
Senior chief manager Sumit Rohatgi explained that the core target audience is 18-35, "since Bengaluru is one of the youngest cities in India."
The company is implementing a pre-launch subscription drive and maintains that the economic slowdown has not deterred their expansion plans.
Source: afaqs!
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F12%2Findia_english_daily_launches_new_edition.php&bodytext=<!--StartFragment-->
<form mt:asset-id="1703" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/dna.jpg"><img alt="dna.jpg" src="http://www.editorsweblog.org/dna-thumb-179x107.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="107" width="179" /></a></form><p class="MsoNormal"><a href="http://www.dnaindia.com/"><span class="Apple-style-span" style="font-style: italic;">DNA</span></a>, an English language daily from <span class="Apple-style-span" style="font-weight: bold;">Diligent Media</span> whose slogan is "Read the World", has
launched its sixth edition in Bengaluru.<span style="">
</span>It will be competing directly with <span class="Apple-style-span" style="font-style: italic;"><a href="http://timesofindia.indiatimes.com/">The Times of India</a></span>, as well as five
other English papers.<span style=""> </span><br /></p><p class="MsoNormal"><br /></p><p class="MsoNormal">Senior chief
manager Sumit Rohatgi explained that the core target audience is 18-35, "since
Bengaluru is one of the youngest cities in India."<span style=""> </span></p><p class="MsoNormal"><!--EndFragment-->
</p>&title=India: English daily launches new edition){kind=link}
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