Germany: Market research indicates a desire for free daily newspapers
Posted by Katherine Thompson on November 3, 2008 at 9:28 AM
German market research company, Mindline Media, have released a survey indicating that the German public would like free papers.
Germany is one of the few markets in Europe which has not seen the launch of free dailies.
A thousand people between the age of 14 and 49 were questioned and 46% thought free papers would make newspapers in general more attractive. The survey also revealed that 40% wanted smaller (tabloid) newspapers. Mindline reported that Germans would like more local news (36%) and more flexible subscriptions - for instance weekend-only - (30%).
More pictures and comics were only favoured by a small minority.
Source: EJC Media, Newspaper Innovation and Horizant
Germany is one of the few markets in Europe which has not seen the launch of free dailies.
A thousand people between the age of 14 and 49 were questioned and 46% thought free papers would make newspapers in general more attractive. The survey also revealed that 40% wanted smaller (tabloid) newspapers. Mindline reported that Germans would like more local news (36%) and more flexible subscriptions - for instance weekend-only - (30%).
More pictures and comics were only favoured by a small minority.
Source: EJC Media, Newspaper Innovation and Horizant
Related Entries
- Belgian paper, Le Derniere Heure, makes 3D paper
- Evening Standard to launch mobile app, trialling charging for print again
- How much does an article cost?
- Citizenside and Metro International team up for citizen journalism
- UK: Council newspaper costs revealed
0 TrackBacks
Listed below are links to blogs that reference this entry: Germany: Market research indicates a desire for free daily newspapers.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7926
Leave a comment