France: Merger of free dailies rumored
Posted by Rosemary D'Amour on November 13, 2008 at 10:42 AM
A merger between two free dailies, 20 Minutes and Metro, is "inevitable" in France, according to a report by La Tribune.
20 Minutes has said they were "interested in anything that led to growth and consolidation," when referring to a Metro France shareholder's approach to the paper to discuss "cooperation," La Tribune reports. Metro is denying the rumors.
A merger would "fit in Metro's international strategy," as there are similar international mergers in Sweden.
Both papers are in a "difficult" economic position, and face advertising competition with other free papers, such as DirectMatin and DirectSoir, and various other markets (such as Lille and Lyon) within France.
Source: Newspaper Innovation
20 Minutes has said they were "interested in anything that led to growth and consolidation," when referring to a Metro France shareholder's approach to the paper to discuss "cooperation," La Tribune reports. Metro is denying the rumors.
Both papers are in a "difficult" economic position, and face advertising competition with other free papers, such as DirectMatin and DirectSoir, and various other markets (such as Lille and Lyon) within France.
Source: Newspaper Innovation
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