US: Redesigned LA Times launched
Posted by Lauren Drablier on October 21, 2008 at 10:28 AM
A few weeks ago the Los Angeles Times announced plans to launch a new design. The new design was launched Tuesday, October 21.
According to Tribune Co. the goal of the new design is to make the paper easier to read and navigate while maintaining the image of the Times.
LA Observed recently published an article with a caption from Lee Abrams, chief innovation officer at the Tribune Co., discussing the redesign of the LA Times. According to Abrams, "it will be quite a bit less dramatic than our other newspapers, but has some wonderful new elements."
According to Tribune Co. the goal of the new design is to make the paper easier to read and navigate while maintaining the image of the Times. LA Observed recently published an article with a caption from Lee Abrams, chief innovation officer at the Tribune Co., discussing the redesign of the LA Times. According to Abrams, "it will be quite a bit less dramatic than our other newspapers, but has some wonderful new elements."
He went on to state: "This re-design symbolizes a 'plunge' into the new
world that undoubtedly will be followed up by continual evolution,
literally day by day, week by week. As we've seen with all the other
Tribune newspapers...The real importance happens in the days and weeks
that follow the plunge as the 're-invented' newspaper finds its footing
and continues to improve and modernize. There will probably never be
another re-invent/re-design, as moving forward, it's something that
happens every day instead of every decade...."
"Like all of our papers, the pattern is FEAR OF CHANGE...then ACCEPTANCE OF CHANGE...then EXCITEMENT AND CONTRIBUTION TO CHANGE. They may be in the Fear /Acceptance zone. Totally natural. Just wait til the excitement stage happens."
Some images of the new design from Visual Editors:
Correction: Original posting said the new design was to launch October 27
Sources: LA Observed, The New York Observer, Visual Editors
"Like all of our papers, the pattern is FEAR OF CHANGE...then ACCEPTANCE OF CHANGE...then EXCITEMENT AND CONTRIBUTION TO CHANGE. They may be in the Fear /Acceptance zone. Totally natural. Just wait til the excitement stage happens."
Some images of the new design from Visual Editors:
Correction: Original posting said the new design was to launch October 27
Sources: LA Observed, The New York Observer, Visual Editors
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F10%2Fus_redesigned_la_times_to_launch_next_we.php&bodytext=<a href="http://www.editorsweblog.org/newspaper/2008/10/us_la_times_announces_plans_to_redesign.php">A few weeks ago</a> the <i>Los Angeles Times </i>announced plans to launch a new design. The new design was launched Tuesday, October 21.<br /><br /><form mt:asset-id="1182" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/0810latimespageone.jpg"><img alt="0810latimespageone.jpg" src="http://www.editorsweblog.org/0810latimespageone-thumb-200x385.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="385" width="200" /></a></form>According to <b>Tribune Co</b>. the goal of the new design is to make the paper easier to read and navigate while maintaining the image of the <i>Times</i>. <br /><br /><i>LA Observed </i>recently published <a href="http://www.laobserved.com/archive/2008/10/lat_redesign_already_has.php">an article</a> with a caption from <b>Lee Abrams</b>, chief innovation officer at the Tribune Co., discussing the redesign of the<i> LA Times</i>. According to Abrams, "it will be quite a bit less dramatic than our other newspapers, but has some wonderful new elements."<br /> <div><br /></div>&title=US: Redesigned <b><i>LA Times</b></i> launched){kind=link}
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