UK: News International invests more in print
Posted by Lauren Drablier on October 10, 2008 at 11:45 AM
Dominic Carter, trading director at News International has been responsible for boosting profits of The Sun, News of the World, Times and Sunday Times. Most recently he has decided to invest more in print. In September, The Sun spent £1.25 million on a sales campaign promoting the newspaper's new national 30p cover-price
Carter stated that it all "depends on the attitude that the newspaper publisher towards their online and offline brands: Our view is that as a business we invest heavily in our offline brands and it will make our online brands more successful as well."
Carter stated that it all "depends on the attitude that the newspaper publisher towards their online and offline brands: Our view is that as a business we invest heavily in our offline brands and it will make our online brands more successful as well."
He also believes that in spending a lot of money, they "can go against the curve."
The Sun has retained a 30-year dominance of the print market, however it is lagging behind in online users.
Carter also added, "the challenge is, once you integrate, how do you keep the digital spark?"
Sources: Ifra, journalism.co.uk, PaidContent
The Sun has retained a 30-year dominance of the print market, however it is lagging behind in online users.
Carter also added, "the challenge is, once you integrate, how do you keep the digital spark?"
Sources: Ifra, journalism.co.uk, PaidContent
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F10%2Fuk_news_international_invests_more_in_pr.php&bodytext=<b>Dominic Carter</b>, trading director at <b>News International</b> has been responsible for boosting profits of <a href="http://www.thesun.co.uk/sol/homepage/"><i>The Sun</i></a>, <a href="http://www.newsoftheworld.co.uk/"><i>News of the World</i></a>, <a href="http://www.timesonline.co.uk/tol/news/"><i>Times</i> and <i>Sunday Times</i></a>. Most recently he has decided to invest more in print. In September, <i>The Sun</i> spent £1.25 million on a sales campaign promoting the newspaper's new national 30p cover-price<br /><br /><form mt:asset-id="1068" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/huntley_front_129835a.jpg"><img alt="huntley_front_129835a.jpg" src="http://www.editorsweblog.org/huntley_front_129835a-thumb-170x246.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="246" width="170" /></a></form>Carter stated that it all "depends on the attitude that the newspaper publisher towards their online and offline brands: Our view is that as a business we invest heavily in our offline brands and it will make our online brands more successful as well."<br /> <div><br /></div>&title=UK: <b>News International</b> invests more in print){kind=link}
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