Russia: weekly regional paper Rodnoi Gorod launches Volgograd edition

Posted by Alisa Zykova on October 3, 2008 at 9:50 AM

Russian publishing house Novosti Regionov has launched a weekly local paper Rodnoi Gorod in Volgograd. According to gipp.ru, this is the first media outlet in the region that offers readers both local news content as well as an internet counterpart, RodGor.ru. In addition, this is the first full-colour "thick" weekly to be published in Volgograd.

Nearly 90% of the articles are focused on local events. Furthermore, almost 70% of the editorial content is there according to readers' decisions.

The first issue was released on October 1 with a circulation of 120,000 copies and was distributed for free. 30,000 copies of the second issue will be sold for RUB 8 (€0.22).

Previously, Novosti Regionov launched a Rodnoi Gorod initiative in two other regions in the country. The Ryazan edition has been published since March and has a weekly circulation of 31,000. Meanwhile, The Yaroslavl edition has been published since August and has a circulation of 23,000.

Source: gipp.ru