Opinion: The future model of the newspaper
Posted by Lauren Drablier on October 6, 2008 at 2:53 PM
In a recent speech, Horst Pirker, the Chairman of the Board of Styria Medien (Austria) explained how the future of the newspaper is dependent on multimedia, multi-channel and multi-platform technologies (or MMM).
In the MMM approach, multimedia means providing the reader with not just only text, but pictures, sound and video. Multi-channel means using different channels for distribution such as cable, satellite, GRPS, WiFi etc... And multi-platform means using all of the platforms available such as, paper, PC, mobile devices, public screens, etc...
In the MMM approach, multimedia means providing the reader with not just only text, but pictures, sound and video. Multi-channel means using different channels for distribution such as cable, satellite, GRPS, WiFi etc... And multi-platform means using all of the platforms available such as, paper, PC, mobile devices, public screens, etc...
Pirker noted three possible models for print newspaper, the
paid-for paper, the hybrid model and free paper. He used the example
of the multiple models to stress the fact that there are many different
ways to approach online news. He believes that looking into different
models for online news combined with the MMM approach is the direction
that newspapers must go.
Horst also stated that the goal (and challenge) for the media companies should be to develop a means to generate profit from online initiatives.
Sources: Forum 4 Editors
Horst also stated that the goal (and challenge) for the media companies should be to develop a means to generate profit from online initiatives.
Sources: Forum 4 Editors
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