India: Nai Duniya launched in New Delhi

Posted by Lauren Drablier on October 6, 2008 at 2:13 PM
On October 2, Nai Duniya was launched in New Delhi by Nai Duniya Media Ltd, the regions second largest newspaper group.  The newspaper will have an initial circulation of 180,000-200,000 copies.

Picture 2.jpgAccording to Vinay Chhajlani, chief executive of Nai Duniya, "In Delhi, we want to be the clear number three player within the next three years and will strive to have a pan-India presence very soon."

Nai Duniya will focus on legal reportage, there will be a "full-page on legal news and education, among others and will give a definite edge to our content," stated Chhanjlani.  

The paper will be priced one rupee below market leaders Navbharat Times and Hindustan in an effort to gain more readers.

Nai Duniya Media Ltd. plans to launch a new weekly magazine across nine locations including Mumbai. They also plan on looking into developing partnerships with Hindi television news channel.

Sources: Afaqs


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