France: The success of French free-daily Ouest-France
Posted by Lauren Drablier on October 13, 2008 at 12:30 PM
For the past two years French free-daily, Ouest-France has been able to attract young readers and maintain high readership.
According to Herve Barbot, Marketing Research & Development Manager at Ouest-France, "Many young people don't have newspapers at home, so they cannot read them even if they want. That's why we deliver our newspaper for free to schools and universities."
According to Herve Barbot, Marketing Research & Development Manager at Ouest-France, "Many young people don't have newspapers at home, so they cannot read them even if they want. That's why we deliver our newspaper for free to schools and universities."
He also explained that, "Young people are used to free information,"
which he attributes to the growing success of distributing free papers
to the younger population as a means to increase paid-for
subscriptions.
According to Forum 4 Editors, Ouest-France has a "daily circulation of nearly 800,000 copies - twice as much as the best selling nation-wide title Le Monde."
Sources: Ifra, Forum4editors
According to Forum 4 Editors, Ouest-France has a "daily circulation of nearly 800,000 copies - twice as much as the best selling nation-wide title Le Monde."
Sources: Ifra, Forum4editors
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F10%2Ffrance_the_success_of_french_freedaily_o.php&bodytext=For the past two years French free-daily, <a href="http://www.editorsweblog.org/multimedia/2008/01/france_ouestfrance_to_launch_2.php"><i>Ouest-France</i></a> has been able to attract young readers and maintain high readership. <br /><br /><form mt:asset-id="1082" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.editorsweblog.org/logo%20ouest%20france.jpg"><img alt="logo ouest france.jpg" src="http://www.editorsweblog.org/logo%20ouest%20france-thumb-150x54.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="54" width="150" /></a></form>According to <b>Herve Barbot</b>, Marketing Research & Development Manager at <i>Ouest-France</i>, "Many young people don't have newspapers at home, so they cannot read them even if they want. That's why we deliver our newspaper for free to schools and universities." <br /> <div><br /></div>&title=France: The success of French free-daily <b><i>Ouest-France</b></i>){kind=link}
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