France: La Tribune to relaunch next week

Posted by Lauren Drablier on October 23, 2008 at 3:01 PM
On Monday, October 27 French economic daily, La Tribune, will relaunch with a new design, layout, color (their logo will switch from red to blue) and added content.  According to the president and director of La Tribune, Alain Weill, "It's a renaissance, a radical and necessary change."

logo_latribune_fr.gifAccording to Erik Izraelewicz, chief editor, "We are reinventing La Tribune in three key areas: politics, business and finance.  We will remain a financial newspaper but will increase our interviews, sports and cultural coverage.  Our goal is to remain serious without being boring, while making sense of the information and remaining useful in profession life."

La Tribune will also launch a new 16-page supplement on November 1, entitled "le journal du week-end" (The Weekend Journal).  In addition, their site latribune.fr will also be redesigned.  They also plan to reach out to an international audience; their goal is to have 10,000 international subscriptions by 2009.

Source: Le Monde


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