Canada: 24 hours launches redesign this week
Posted by Katherine Thompson on October 6, 2008 at 12:50 PM
The Canadian newspaper, 24 hours, is unveiling its revamped look this week.
The thinking behind the newspapers redesign is to accommodate its readers busy lives, as a result the newspaper has launched a quick read format of a front page with brief summaries of lead stories and highlights. The paper also has a navigation layout enabling the reader to easily pinpoint the stories they are interested in.
"Insights from our readers, prospective readers, advertisers and ad agencies set the course for the redesign," said Chris Brockbank, VP of marketing at Sun Media. "They want sharp and fast headline news and a consistent, quick navigation system to get to content they want."
Quebecor's Sun Media publishes 24 hours newspaper Monday to Friday. The publishers newspapers are read by approximately 6.5 million readers every week.
Source: Media Canada via IFRA Executive News
The thinking behind the newspapers redesign is to accommodate its readers busy lives, as a result the newspaper has launched a quick read format of a front page with brief summaries of lead stories and highlights. The paper also has a navigation layout enabling the reader to easily pinpoint the stories they are interested in."Insights from our readers, prospective readers, advertisers and ad agencies set the course for the redesign," said Chris Brockbank, VP of marketing at Sun Media. "They want sharp and fast headline news and a consistent, quick navigation system to get to content they want."
Quebecor's Sun Media publishes 24 hours newspaper Monday to Friday. The publishers newspapers are read by approximately 6.5 million readers every week.
Source: Media Canada via IFRA Executive News
Posted in :
Related Entries
0 TrackBacks
Listed below are links to blogs that reference this entry: Canada: 24 hours launches redesign this week.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/7719
![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F10%2Fcanada_24_hours_launches_redesign_this_w.php&bodytext=The Canadian newspaper, <a href="http://vancouver.24hrs.ca/"><i>24 hour</i>s,</a> is unveiling its revamped look this week.<br /><br /><form contenteditable="false" mt:asset-id="1007" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/24hrslogo_static.gif"><img alt="24hrslogo_static.gif" src="http://www.editorsweblog.org/24hrslogo_static-thumb-148x148.gif" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="148" width="148" /></a></form>The thinking behind the newspapers redesign is to accommodate its readers busy lives, as a result the newspaper has launched a quick read format of a front page with brief summaries of lead stories and highlights. The paper also has a navigation layout enabling the reader to easily pinpoint the stories they are interested in.<br /><br />"Insights from our readers, prospective readers, advertisers and ad agencies set the course for the redesign," said <b>Chris Brockbank</b>, VP of marketing at <b><a href="http://www.sunmedia.ca/SunMedia/">Sun Media</a></b>. "They want sharp and fast headline news and a consistent, quick navigation system to get to content they want."<br /><br />Quebecor's Sun Media publishes 24 hours newspaper Monday to Friday. The publishers newspapers are read by approximately 6.5 million readers every week.<br /><br />Source: <a href="http://www.mediaincanada.com/articles/mic/20081001/24hours.html">Media Canada</a> via IFRA Executive News<br /><br /> <div><br /></div>&title=Canada: <b><i>24 hours</b></i> launches redesign this week){kind=link}
Leave a comment