US: The New York Observer launches fashion magazine Observer Style

Posted by Alisa Zykova on September 5, 2008 at 11:06 AM

The New York Observer decides to launch a new fashion publication, following in the footsteps of the Wall Street Journal, which recently launched a magazine supplement. The semiannual Observer Style will be released on November 16 and would focus on the local fashion scene.

"This is our first editorially driven magazine," said Jenna Hollander-Essig, fashion director of the Observer and the Observer Style.

The November edition is expected to have 80 pages, with ads taking up 15 of those. Initially, the title would have 58,000 readers and the "primary editorial competition" would be coming from New York magazine.

Observer Style would be included with subscriber and newsstand issues of the Observer twice per year. Manhattan boutique hotels such as W hotels, the Mercer and 60 Thompson will also carry the magazine.

An online version is scheduled to be launched in November.

Source: WWD Media