US: South Asian Newspaper, LOK News launched
Posted by Lauren Drablier on September 23, 2008 at 12:52 PM
LOK Media Corp., an American South Asian media company, launched LOK News, a free weekly publication for South Asians living in the United States.
LOK will be distributed in grocery stores, restaurants, places of worship and community centers. The paper will focus on Indian, Pakistani, Fijian, Bangladeshi, Afghan and Sri Lankan communities.
The goal of LOK is to be a one stop source for the South Asian communities in the US by covering topics such as news, politics, art, literature, business, finance, religion and more.
According to Parampreet Singh Sandhu, Chief Editor of LOK News, the paper is designed for the next generation of American South Asians to establish their own voice. Sandhu stated in an interview that "the current South Asian media is being operated by people who are out of touch with the needs of the next generation of American South Asians" and that they have divided the South Asian community."
Sources: Ifra, India PR Wire
LOK will be distributed in grocery stores, restaurants, places of worship and community centers. The paper will focus on Indian, Pakistani, Fijian, Bangladeshi, Afghan and Sri Lankan communities. The goal of LOK is to be a one stop source for the South Asian communities in the US by covering topics such as news, politics, art, literature, business, finance, religion and more.
According to Parampreet Singh Sandhu, Chief Editor of LOK News, the paper is designed for the next generation of American South Asians to establish their own voice. Sandhu stated in an interview that "the current South Asian media is being operated by people who are out of touch with the needs of the next generation of American South Asians" and that they have divided the South Asian community."
Sources: Ifra, India PR Wire
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fnewspaper%2F2008%2F09%2Fus_south_asian_newspaper_lok_news_launch.php&bodytext=<a href="http://www.lokmediacorp.com/"><b>LOK Media Corp</b></a>., an American South Asian media company, launched <i>LOK News</i>, a free weekly publication for South Asians living in the United States. <br /><br /><form contenteditable="false" mt:asset-id="947" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/zen_classic_logo.jpg"><img alt="zen_classic_logo.jpg" src="http://www.editorsweblog.org/zen_classic_logo-thumb-150x23.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="23" width="150" /></a></form><i>LOK</i> will be distributed in grocery stores, restaurants, places of worship and community centers. The paper will focus on Indian, Pakistani, Fijian, Bangladeshi, Afghan and Sri Lankan communities. <br /><br />The goal of <i>LOK</i> is to be a one stop source for the South Asian communities in the US by covering topics such as news, politics, art, literature, business, finance, religion and more.<br /><br />According to <b>Parampreet Singh Sandhu</b>, Chief Editor of <i>LOK News</i>, the paper is designed for the next generation of American South Asians to establish their own voice. <b>Sandhu</b> stated in an interview that "the current South Asian media is being operated by people who are out of touch with the needs of the next generation of American South Asians" and that they have divided the South Asian community." <br /><br />Sources: <a href="http://www.ifra.com/">Ifra</a>, <a href="http://www.indiaprwire.com/pressrelease/publishing/2008091613084.htm">India PR Wire</a><br /><br /> <div><br /></div>&title=US: South Asian Newspaper, <b><i>LOK News</b></i> launched){kind=link}
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